Liverpool the most famous club in the world

Liverpool chief Christian Purslow turned up the heat on Manchester United after announcing their world record shirt sponsorship deal with Standard Chartered.

"I'm not embarrassed to say this - we are Liverpool. The most famous club in the world," declared Purslow.

"We have seen many measures that suggest we are the most popular club in the world. Our website has more clicks every day than any other football website.

"It is this huge following for our football club that has ultimately made this shirt deal possible.

"I want us to be the best football team in the world and there is a pretty clear link between being the best team and having the best performance off the field.

"That has not been our position, historically. But there is no reason why, going forward, we cannot be the biggest, best-run and most commercially successful football club in the world."