Tuesday, April 6, 2010

Liverpool to sign another lucrative deal

Liverpool FC, the English Premier League soccer club which has seen its finances the subject of much scrutiny in recent months, is set to secure a cash boost of more than US$225 million.

According to reports, the club's kit manufacturer, Adidas, is keen to enter negotiations over a new contract that would see it continue to make Liverpool's famous red shirts for the next 12 years. The German company is believed to be willing to pay US$22.7 million per season over a ten-year contract, despite having two years left on the current deal.

According to British tabloid the News of the World and other sources, Adidas' commitment underlines its confidence that Liverpool's star players, Steven Gerrrard and Fernando Torres, will not leave Anfield this summer, even if Liverpool fail to secure qualification to the Uefa Champions League.

If the reports of a new deal with Adidas are true, it would be just the latest piece of good business done by Liverpool managing director Christian Purslow. Purslow and his team have secured a number of commercial coups for the club, most notably a record-breaking shirt sponsorship deal with Standard Chartered that will begin this summer and is worth more than US$30 million per year.

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